138 Enterprise Email | Chinese AI Digital Asset Website Case Study for Enterprise Services
Developed a Chinese AI digital asset website for an enterprise email service brand. By integrating email security, global communication, account management, product capabilities, and customer success stories via an enterprise knowledge base, it establishes a continuously expanding professional content ecosystem.
Specifications
- Industry
- Enterprise Email / SaaS / Enterprise Services / IT Communications
- Language
- Simplified Chinese
- Brand
- 138 Enterprise Email
- Project Type
- AI Digital Asset Website
- Content Model
- AI Enterprise Knowledge Base Driven
- Content Scope
- Products / Email Security / Global Communication / FAQ / Customer Cases / Professional Articles
- Operational Status
- Continuously Operating
Project Background
138 Enterprise Email provides enterprise users with email communication services based on their own domains, and builds a product system around enterprise-level scenarios such as email security, global communication, account management, and multi-terminal usage.
Unlike ordinary display-oriented enterprise websites, enterprise email is a highly professional enterprise service product.
When choosing an enterprise email, customers often care about more than just the price; they also need to further understand:
- How to use an enterprise domain email
- How to centrally manage email accounts
- How to communicate via email domestically and internationally
- How to protect email security
- How to reduce the risk of phishing and spoofed emails
- How to use mobile phones, computers, and third-party clients
- How to migrate existing enterprise emails
- How different enterprises should choose email solutions
Therefore, the real problem that such websites need to solve is not just 'displaying the product', but establishing an enterprise digital content system that can continuously explain the product, answer customer questions, and accumulate professional knowledge.
Upgrading from an enterprise email official website to a professional knowledge-based official website
The homepage first revolves around:
"Enterprise email and global email communication services based on own domains"
To establish core brand awareness.
Compared to simply displaying email prices and the number of accounts, the website further starts from the actual usage scenarios of enterprises and splits product capabilities into multiple content directions that are easy for customers to understand.
Including:
- Enterprise own domain email
- Global email communication
- Email security protection
- Spam and virus email processing
- Spoofed email identification
- Multi-terminal usage
- Email migration
- Enterprise account management
- Customer service and technical support
Allow visitors to start from their own questions rather than having to understand a complex technical system first.
Structured presentation of complex product capabilities
Behind the enterprise email lies a wealth of technical and security capabilities.
For example:
SPF, DKIM, DMARC, email authentication, login security, IP restrictions, exception logs, spam filtering, virus scanning, and multi-terminal email protocols, etc.
If these capabilities are simply stacked on a single product page, it is difficult for ordinary enterprise customers to quickly understand the relationship between them and their own business.
Therefore, this project reorganizes product knowledge through the AI enterprise knowledge base, further transforming technical capabilities into questions that customers can understand:
Why do enterprises need their own domain email?
How to reduce the risk of enterprise email spoofing?
How should email accounts be handled after an employee leaves?
What should enterprises pay attention to when communicating frequently with overseas customers?
How to use enterprise email simultaneously on Outlook, Foxmail, and mobile phones?
By combining "product capabilities + usage scenarios + customer questions", professional technology is gradually transformed into understandable enterprise digital content.
AI enterprise knowledge base becomes the foundation of website content
The project continuously organizes enterprise materials, product materials, security mechanisms, usage instructions, service rules, and public customer cases into the AI enterprise knowledge base.
The knowledge base not only records "what features" the enterprise has, but also clarifies:
- Product facts
- Technical capabilities
- Applicable scenarios
- Scope of service
- Content expression boundaries
- Absolute promises that are not allowed
On this basis, AI then participates in the construction of website articles, FAQs, product descriptions, and industry content.
The entire content production process forms:
Authentic enterprise materials
↓
AI enterprise knowledge base
↓
Product and industry content strategy
↓
AI-generated professional content
↓
Enterprise Digital Asset Website
AI is not about free creation detached from enterprise data, but rather continuous construction centered around the enterprise's own knowledge system.
Expanding from Product Pages to a Customer Question System
For enterprise service products, customers typically go through a lengthy information-gathering process before making a purchase.
Therefore, in addition to product pages, the website can continuously build FAQs and professional content around the real concerns of enterprise customers.
For example:
- What is the difference between enterprise email and free email?
- Why do enterprises need to use their own domain names as email suffixes?
- What are the respective roles of SPF, DKIM, and DMARC?
- How to determine if an email might be a spoofed email?
- How should email accounts be handed over after an enterprise employee resigns?
- How to migrate historical emails when changing enterprise email providers?
- What issues should cross-border enterprises pay attention to when choosing an enterprise email?
- How should enterprise email be configured for multi-terminal use?
These questions are no longer just information repeatedly answered by customer service staff.
After being organized by the knowledge base and AI content system, they can gradually accumulate into professional digital assets owned by the enterprise for the long term.
Transforming Security Capabilities into Content Customers Can Understand
Email security is an important product direction for 138 Enterprise Email.
However, for ordinary enterprise users, 'security' cannot just remain a promotional slogan.
Therefore, the website can build independent content around practical scenarios such as login security, domain identity verification, spam, virus emails, phishing emails, and spoofed emails.
For example, converting:
SPF / DKIM / DMARC
such technical terms further explained as:
How an enterprise can prove that an email indeed comes from its own domain.
Converting:
Spoofed Email Identification
further into:
How enterprise finance, procurement, and management personnel should reduce the risks brought by emails from fake senders.
Gradually transform professional technical capabilities into business value that customers can truly understand.
Expand industry content with real customer scenarios
Enterprise email is not limited to a single industry.
There are obvious differences in the focus on email among different types of enterprises.
Therefore, the website can also combine the enterprise's existing public customer cases to further form a content system oriented towards different industries.
For example:
- Account management for large group enterprises
- Email collaboration between headquarters and factories of manufacturing enterprises
- Overseas communication for foreign trade and cross-border enterprises
- Account permissions and security for financial enterprises
- Customer communication and account handover for law firms
- Multi-department role mailboxes for hotel enterprises
- Spoofed email and payment information risks for cross-border e-commerce
By combining cases, products, and knowledge content, the enterprise's existing business experience is further transformed into sustainably usable enterprise digital assets.
From "introducing products" to "helping customers understand products"
The content logic of traditional enterprise service official websites is usually:
Who we are → What products we have → How much the products cost → Contact us
And this project further adds:
What problems customers encounter
→ Why this problem occurs
→ What capabilities should be focused on
→ What products and services the enterprise can provide
→ How to consult further
Therefore, the website is no longer just a collection of product sales pages, but gradually becomes a platform for the enterprise to accumulate product knowledge and industry experience over the long term.
Project Value
Through the construction of this project, the information of 138 Enterprise Email, which was originally scattered in company introductions, product pages, technical descriptions, customer cases, and service materials, is gradually organized into a unified AI enterprise knowledge base.
It is then continuously output to the official website through product pages, FAQs, professional articles, customer cases, and industry content.
Ultimately forming:
**Enterprise Professional Knowledge
- Product Capabilities
- Technical Experience
- Customer Scenarios
- Continuous AI Content Building**
Together, they form the enterprise digital asset system.
Website launch no longer means the end of content building.
As new product knowledge, customer questions, and industry experience continuously enter the knowledge base, the official website content can also continue to expand.
This ensures that professional enterprise services are not just displayed, but understood, accumulated, and continuously become the enterprise's own digital assets.